AbtechElectric.com Case Study
Abtech is a wonderful team of electricians and engineers that was not properly promoting the company with the right design or content. Their original site was disjointed, hard to navigate, and didn't represent the primary service offerings the company wanted to focus on. After carefully gathering client feedback, collaborating with the marketing team, we overhauled the menu and removed the generic stock images.
Before
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After
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Original website had disjointed information and didn't focus on the most important services offered. Stock imagery does not make for a compelling service offering.
Redesigned site uses background video and organized services in a way that better promoted specifics that were easier for potential customers to find. The redesign wasn't just an improved visual experience. We also had to coordinate design decisions with the goals of the marketing team and reseller brand restrictions